Settle, a market town in North Yorkshire, is offering a wide range of perks for NHS staff and care workers when lockdown restrictions are lifted.
Businesses in Settle have joined together to ensure that as soon as they are allowed to trade again, any customers that are health workers will be rewarded for their hard work.
The move, which will make Settle the UK’s first ‘Rainbow Town’, means traders across the area will offer special discounts for frontline NHS staff and care workers as a thank you for being frontline heroes.
So far, 25 businesses in Settle have signed up to the scheme with many more set to join as the UK edges closer to easing itself out of lockdown.
Frontline NHS staff and care workers will be able to enjoy benefits such as discounts off hotels, food, haircuts and free entry to a local museum.
Rainbows have been coined as a symbol of hope in these dark times, with many people displaying pictures of them in their windows, and some even making crochet versions and selling them to raise money for charity.
David Sexton from Woodlands, a local self-catering house, first suggested the concept.
He said: “While countless businesses throughout the country are offering special deals and discounts for NHS and other key workers, we thought it would be great if Settle businesses not only joined in, but also progressed the idea further and coordinated our efforts to form the first Rainbow Town.
“Individual shops, accommodation and hospitality providers along with many others have come together to give frontline health and care workers a meaningful thank-you which will be a positive legacy of Covid-19 going forward.”
Steve Amphlett, from Visit Settle, who helped coordinate the project, said: “This is a great way to show appreciation for these critical workers when businesses are permitted to reopen.
“For now though, most of the town remains closed and visitors are requested to respect our residents by following the government rules on travel and social distancing.”
The full list of participating businesses and offer details can be found on the town’s website.
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